The Landing 3Qs - “Me”, “You”, “World”

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Hi fellow founder 👋,

This is team Ridio!

From our past experiences, analysis, and research, we strongly believe that a powerful, highly-converting landing page includes the following key principles:

Many founders worry about marketing, content creation, and day-1 revenue when planning a new business. Whilst important, we believe that identifying the core values of “Me” (what problem do you solve), “You” (target audience), and the “World” (my competitors) is the key to finding the true USP.

At Ridio, we’re committed not only to building a good product but also to helping founders identify their true values and make a clear distinction from the masses. Thus, we kindly ask all founders to answer the 3Qs as their first mission.

Please answer all questions directly here, and let one of us know when you’re done.

Let’s begin!

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Me, You, the World (tl;dr)

3Qs What to think about
1 Who am I What is the one thing that my business can offer that others cannot, and what are my strength?
2 Who are you? Who are potential clients, and what characteristics do they have?
3 Where am I?
What did you think about your competitors? Why are people buying from them?

Section 1. Finding my strength

This section is all about yourself! People truly cheer and feel relieved when they hear a captivating founder’s story, and make purchase decisions based on the values of who they are. Modesty is our enemy here.

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Write down as many of your strengths as possible. However, for each strength, you must provide corresponding evidence.

Here are 10 factors to brainstorm your strengths, provided as a guideline (not limited to them, of course!):

  1. Customer/college/client reviews
  2. Extensive experiences
  3. Awards received
  4. Social proof (working with well-known individuals/companies)
  5. Appearance on news/media
  6. Educational background
  7. Publications wrote
  8. My unique skills
  9. Who I worked with
  10. My project case studies </aside>

Click to view examples

Time to write about my business!💪🏼

Service Strength Evidence/Justification

Section 2. Identifying my customers

This section is all about identifying who we are pitching our services to. The more we know about them, the more we can convince them.